Rules
Northwind Logistics (fictional client) · Fleet tracking and route planning for logistics companies
- Booking link on every hot and warm reply: book.northwind.example/intro
- Tone: short and friendly, first name, signed by Sam
- Never quote a price. Offer a quote instead
- Answer in the lead's language
- Not interested, opt-out, automated replies: no reply
Helvetia Robotik (fictional client) · Pick-and-place robots for small manufacturers
- Booking link on every hot and warm reply: termin.helvetia.example
- Tone: formal, signed by Dr. Anna Keller
- Never quote a price. Offer a quote instead
- Answer in the lead's language
- Not interested, opt-out, automated replies: no reply
Brightline Dental (fictional client) · Patient scheduling software for dental clinics
- Booking link on every hot and warm reply: brightline.example/demo
- Tone: short and friendly, first name, signed by Jules
- Never quote a price. Offer a quote instead
- Answer in the lead's language
- Not interested, opt-out, automated replies: no reply
The lead (you)
Lead (you) Hot
lead@yourcompany.example via Smartlead
Sounds interesting. Can you send me a few times next week?










